| Tekijä: | Yalch, R. F. Elmore-Yalch, R. |
| Otsikko: | The effect of numbers on the route to persuasion. |
| Lehti: | Journal of Consumer Research
1984 : JUN, VOL. 11:1, p. 522-527 |
| Asiasana: | PRODUCT INFORMATION CONSUMER BEHAVIOUR MARKETING INFORMATION |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA