| Tekijä: | Glazer, R. |
| Otsikko: | Multiattribute perceptual bias as revealing of preference structure. |
| Lehti: | Journal of Consumer Research
1984 : JUN, VOL. 11:1, p. 510-521 |
| Asiasana: | CONSUMER BEHAVIOUR BRAND CHOICE PERCEPTION BIAS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA