| Tekijä: | Hooley, G. J. |
| Otsikko: | Modelling product positions through the use of multidimensional scaling techniques: An empirical investigation. |
| Lehti: | European Journal of Operational Research
1984 : APR, VOL. 16:1, p. 34-41 |
| Asiasana: | TOBACCO INDUSTRY MARKET SEGMENTATION MULTIDIMENSIONAL SCALING |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA