| Tekijä: | Ramanantsoa, B. |
| Otsikko: | Voyage en "strategie". |
| Lehti: | Revue Francaise du Marketing
1984 : SEP-OCT, 99, p. 21-33 |
| Asiasana: | CORPORATE STRATEGY PLANNING MODELS CORPORATE FINANCIAL MODELS MARKET SEGMENTATION DECISION MAKING |
| Kieli: | fre |
| Tiivistelmä: |
SCIMA