Tekijä: | Erickson, G. M. Johansson, J. K. Chao, P. |
Otsikko: | Image variables in multi-attribute product evaluations : country-of-origin effects. |
Lehti: | Journal of Consumer Research
1984 : SEP, VOL. 11:2, p. 694-699 |
Asiasana: | PRODUCT IMAGE CONSUMER ATTITUDES |
Kieli: | eng |
Tiivistelmä: |
SCIMA