Tekijä: | Naslund, B. |
Otsikko: | Consumer behaviour and optimal advertising. |
Lehti: | Journal of the Operational Research Society
1979 : MAR, VOL. 30:3, p. 237-243 |
Asiasana: | ADVERTISING EFFECTIVENESS CONSUMER BEHAVIOUR MARKETING MODELS OPTIMIZATION |
Kieli: | eng |
Tiivistelmä: |
SCIMA