Tekijä: | Bayus, B. L. |
Otsikko: | Word of mouth : the indirect effects of marketing efforts. |
Lehti: | Journal of Advertising Research
1985 : JUN-JUL, VOL. 25:3, p. 31-39 |
Asiasana: | BUYING MARKETING SYSTEMS CONSUMER INFORMATION CONSUMER BEHAVIOUR |
Kieli: | eng |
Tiivistelmä: |
SCIMA