Tekijä: | Neelankavil, J. P. O'Brien, J. V. Tashjian, R. |
Otsikko: | Techniques to obtain market-related information from very young children. |
Lehti: | Journal of Advertising Research
1985 : JUN-JUL, VOL. 25:3, p. 41-47 |
Asiasana: | CHILDREN ADVERTISING CONSUMER BEHAVIOUR MARKETING RESEARCH |
Kieli: | eng |
Tiivistelmä: |
SCIMA