Tekijä: | Carter, S. |
Otsikko: | Is this the stuff that marketers are made off? |
Lehti: | European Journal of Marketing
1985 : VOL. 19:6, p. 53-64 |
Asiasana: | MARKETING STYLES |
Kieli: | eng |
Tiivistelmä: |
SCIMA
Tekijä: | Carter, S. |
Otsikko: | Is this the stuff that marketers are made off? |
Lehti: | European Journal of Marketing
1985 : VOL. 19:6, p. 53-64 |
Asiasana: | MARKETING STYLES |
Kieli: | eng |
Tiivistelmä: |