| Tekijä: | Mesak, H. I. |
| Otsikko: | On modeling advertising pulsing decisions. |
| Lehti: | Decision Sciences
1985 : WINTER, VOL. 16:1, p. 25-42 |
| Asiasana: | ADVERTISING MARKETING RESEARCH CONTROL MATHEMATICAL MODELS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA
| Tekijä: | Mesak, H. I. |
| Otsikko: | On modeling advertising pulsing decisions. |
| Lehti: | Decision Sciences
1985 : WINTER, VOL. 16:1, p. 25-42 |
| Asiasana: | ADVERTISING MARKETING RESEARCH CONTROL MATHEMATICAL MODELS |
| Kieli: | eng |
| Tiivistelmä: |