| Tekijä: | Burns, A. C. Harrison, M. C. |
| Otsikko: | A test of the reliability of psychographics. |
| Lehti: | Journal of Marketing Research
1979 : FEB, VOL. 16:1, p. 32-38 |
| Asiasana: | CONSUMER BEHAVIOUR MARKET SEGMENTATION RELIABILITY |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA