| Tekijä: | Zeithaml, V. A. |
| Otsikko: | The new demographics and market fragmentation. |
| Lehti: | Journal of Marketing
1985 : SUMMER, VOL. 49:3, p. 64-75 |
| Asiasana: | CONSUMER RESEARCH GROCERY SHOPS SUPERMARKETS MARKET SEGMENTATION SOCIAL CHANGE |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA