| Tekijä: | Gerstner, E. |
| Otsikko: | Do higher prices signal higher quality? |
| Lehti: | Journal of Marketing Research
1985 : MAY, VOL. 22:2, p. 209-215 |
| Asiasana: | QUALITY PRICE POLICY SAMPLING BRANDS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA
| Tekijä: | Gerstner, E. |
| Otsikko: | Do higher prices signal higher quality? |
| Lehti: | Journal of Marketing Research
1985 : MAY, VOL. 22:2, p. 209-215 |
| Asiasana: | QUALITY PRICE POLICY SAMPLING BRANDS |
| Kieli: | eng |
| Tiivistelmä: |