Tekijä: | Gratton, C. Taylor, P. |
Otsikko: | The economics of sport sponsorship. |
Lehti: | National Westminster Bank Quarterly Review
1985 : AUG, p. 53-68 |
Asiasana: | SPORTS INDUSTRY SPONSORSHIP PRIVATE SECTOR PUBLIC SECTOR |
Kieli: | eng |
Tiivistelmä: |
SCIMA