Tekijä: | Dwyer, F. R. Welsh, M. A. |
Otsikko: | Environmental relationships of the internal political economy of marketing channels. |
Lehti: | Journal of Marketing Research
1985 : NOV, VOL. 22:4, p. 397-414 |
Asiasana: | MARKETING CHANNELS |
Kieli: | eng |
Tiivistelmä: |
SCIMA