Tekijä: | Zaichkowsky, J. L. |
Otsikko: | Measuring the involvement construct. |
Lehti: | Journal of Consumer Research
1985 : DEC, VOL. 12:3, p. 341-352 |
Asiasana: | CONSUMER BEHAVIOUR PREDICTION THEORY CONSUMER RESEARCH |
Kieli: | eng |
Tiivistelmä: |
SCIMA
Tekijä: | Zaichkowsky, J. L. |
Otsikko: | Measuring the involvement construct. |
Lehti: | Journal of Consumer Research
1985 : DEC, VOL. 12:3, p. 341-352 |
Asiasana: | CONSUMER BEHAVIOUR PREDICTION THEORY CONSUMER RESEARCH |
Kieli: | eng |
Tiivistelmä: |