| Tekijä: | Zaichkowsky, J. L. |
| Otsikko: | Measuring the involvement construct. |
| Lehti: | Journal of Consumer Research
1985 : DEC, VOL. 12:3, p. 341-352 |
| Asiasana: | CONSUMER BEHAVIOUR PREDICTION THEORY CONSUMER RESEARCH |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA
| Tekijä: | Zaichkowsky, J. L. |
| Otsikko: | Measuring the involvement construct. |
| Lehti: | Journal of Consumer Research
1985 : DEC, VOL. 12:3, p. 341-352 |
| Asiasana: | CONSUMER BEHAVIOUR PREDICTION THEORY CONSUMER RESEARCH |
| Kieli: | eng |
| Tiivistelmä: |