| Tekijä: | Berkowitz, M. |
| Otsikko: | New product adoption by the buying organization: who are the real influencers? |
| Lehti: | Industrial Marketing Management
1986 : FEB, VOL. 15:1, p. 33-43 |
| Asiasana: | NEW PRODUCTS INDUSTRIAL MARKETING INDUSTRIAL PURCHASING |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA