| Tekijä: | Barrett, T. F. |
| Otsikko: | Why not, why, and how to value intangible marketing assets. |
| Lehti: | European Journal of Marketing
1986 : VOL. 20:1, p. 32-50 |
| Asiasana: | ASSET VALUATION MARKETING |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA
| Tekijä: | Barrett, T. F. |
| Otsikko: | Why not, why, and how to value intangible marketing assets. |
| Lehti: | European Journal of Marketing
1986 : VOL. 20:1, p. 32-50 |
| Asiasana: | ASSET VALUATION MARKETING |
| Kieli: | eng |
| Tiivistelmä: |