Tekijä: | Kitchen, P. J. Yorke, D. A. |
Otsikko: | Commercial television breaks, consumer behaviour, and new technology : an initial analysis. |
Lehti: | European Journal of Marketing
1986 : VOL. 20:2, p. 40-53 |
Asiasana: | CONSUMER BEHAVIOUR TELEVISION ADVERTISING VIDEO INDUSTRY |
Kieli: | eng |
Tiivistelmä: |
SCIMA