| Tekijä: | Kitchen, P. J. Yorke, D. A. |
| Otsikko: | Commercial television breaks, consumer behaviour, and new technology : an initial analysis. |
| Lehti: | European Journal of Marketing
1986 : VOL. 20:2, p. 40-53 |
| Asiasana: | CONSUMER BEHAVIOUR TELEVISION ADVERTISING VIDEO INDUSTRY |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA