Tekijä: | Hutt, M. D. Mokwa, M. P. Shapiro, S. J. |
Otsikko: | The politics of marketing : analyzing the parallel political marketplace. |
Lehti: | Journal of Marketing
1986 : JAN, VOL. 50:1, p. 40-51 |
Asiasana: | MARKETING POLITICAL ECONOMY DISTRIBUTION CHANNELS PUBLIC POLICY MARKETING MANAGEMENT |
Kieli: | eng |
Tiivistelmä: |
SCIMA