| Tekijä: | Magrath, A. J. |
| Otsikko: | When marketing services 4 ps are not enough. |
| Lehti: | Business Horizons
1986 : MAY/JUN, VOL. 29:3, p. 44-50 |
| Asiasana: | MARKETING MANAGEMENT SERVICE MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA
| Tekijä: | Magrath, A. J. |
| Otsikko: | When marketing services 4 ps are not enough. |
| Lehti: | Business Horizons
1986 : MAY/JUN, VOL. 29:3, p. 44-50 |
| Asiasana: | MARKETING MANAGEMENT SERVICE MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: |