Tekijä: | Cagley, J. W. |
Otsikko: | A comparison of advertising agency selection factors : advertiser and agency perceptions. |
Lehti: | Journal of Advertising Research
1986 : JUN-JUL, VOL. 26:3, p. 39-44 |
Asiasana: | ADVERTISING AGENCIES ADVERTISING MEDIA ADVERTISING EFFECTIVENESS COMPARATIVE RESEARCH |
Kieli: | eng |
Tiivistelmä: |
SCIMA