| Tekijä: | Alt, M. Griggs, S. |
| Otsikko: | A theory of product success. |
| Lehti: | Journal of the Market Research Society
1986 : JUL, VOL. 28:3, p. 235-267 |
| Asiasana: | NEW PRODUCTS PRODUCT IMAGE SUCCESS CONSUMER RESEARCH |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA
| Tekijä: | Alt, M. Griggs, S. |
| Otsikko: | A theory of product success. |
| Lehti: | Journal of the Market Research Society
1986 : JUL, VOL. 28:3, p. 235-267 |
| Asiasana: | NEW PRODUCTS PRODUCT IMAGE SUCCESS CONSUMER RESEARCH |
| Kieli: | eng |
| Tiivistelmä: |