Tekijä: | Hlavacek, J. D. Ames, B. C. |
Otsikko: | Segmenting industrial and high-tech markets. |
Lehti: | Journal of Business Strategy
1986 : FALL, VOL. 7:2, p. 39-50 |
Asiasana: | MARKET SEGMENTATION STRATEGY HIGH TECHNOLOGY INDUSTRIAL ENTERPRISES SERVICE INDUSTRIES |
Kieli: | eng |
Tiivistelmä: |
SCIMA