Tekijä: | Hirschman, E. C. |
Otsikko: | Humanistic enquiry in marketing research : philosophy, method, and criteria. |
Lehti: | Journal of Marketing Research
1986 : AUG, VOL. 23:3, p. 237-249 |
Asiasana: | MARKETING MARKETING THEORY MARKETING CONCEPT |
Kieli: | eng |
Tiivistelmä: |
SCIMA