| Tekijä: | Sujan, M. Bettman, J. R. Sujan, H. |
| Otsikko: | Effects of consumer expectations on information processing in selling encounters. |
| Lehti: | Journal of Marketing Research
1986 : NOV, VOL. 23:4, p. 346-353 |
| Asiasana: | CONSUMER EXPECTATIONS DATA PROCESSING SELLING |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA