| Tekijä: | Ponjaert, M. |
| Otsikko: | Les nouveaux medias au service de l'entreprise. Le cas minitel en France. |
| Lehti: | Revue Francaise du Marketing
1987 : JAN-FEB, 111, p. 83-90 |
| Asiasana: | VIDEOTEX MARKETING INFORMATION COMMUNICATION FRANCE COMPANIES |
| Kieli: | fre |
| Tiivistelmä: | As a result of the multiplication of information services and data banks new medias are necessary to access to the required data. Telematics services as "Teletel" in France make information attainable for a large number of small and medium-sized enterprises, thus enabling them to improve considerably their decision making system and to change their marketing strategy using telematics as a tool of direct marketing. As French experience proved, banks can also increase their clientele introducing "home banking services". |
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