| Tekijä: | Cohen, E. |
| Otsikko: | The big bond roadshow. |
| Lehti: | Banker
1987 : AUG, VOL. 137:738, p. 70-72 |
| Asiasana: | GOVERNMENT BONDS BOND MARKETS FRANCE MARKETING |
| Kieli: | eng |
| Tiivistelmä: | Until recently the French Treasury bond market was almost unknown to foreigners. One cause was that the French market had a multitude of new, sometimes incomprehensible instruments. Foreign borrowers preferred the Eurofranc market to the tightly-regulated domestic market. Now the government-bond market is finally shaking of its cob-webs and trying to be competitive and international. As a symbol, the head of the French Treasury organized a roadshow in London to sell government bonds to foreign investors. |
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