Tekijä: | Rhodes, E. W. |
Otsikko: | T-scope tests of yellow pages advertising. |
Lehti: | Journal of Advertising Research
1979 : APR, VOL. 19:2, p. 49-52 |
Asiasana: | YELLOW PAGES ADVERTISING EFFECTIVENESS NEWSPAPER ADVERTISING |
Kieli: | eng |
Tiivistelmä: |
SCIMA