| Tekijä: | Christensen, C. H. Da Rocha, A. Gertner, R. K. |
| Otsikko: | An empirical investigation of the factors influencing exporting success of brazilian firms. |
| Lehti: | Journal of International Business Studies
1987 : FALL, VOL. 18:3, p. 61-77 |
| Asiasana: | EXPORTING SUCCESS BRAZIL |
| Kieli: | eng |
| Tiivistelmä: | A review of the export performance in 1984 of 152 Brazilian companies; six years after they started to export in 1978. Export success was found to correlate to firm characteristics, export management policies and perceptions of managers. Those firms that relied on Brazilian government export incentives, without making a structural change, were found to have discontinued exporting. The author considers this an important question for Brazilian long term exports. Four Tables assess fiscal incentives, variables, export practices and perceptions and attitudes. A sample of research design, firm structure, export performance market mix decisions and management attitudes and government incentives are given`. |
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