| Tekijä: | Cameron, T. A. James, M. D. |
| Otsikko: | Estimating willingness to pay from survey data : an alternative pre-test-market evaluation procedure. |
| Lehti: | Journal of Marketing Research
1987 : NOV, VOL. 24:4, p. 389-395 |
| Asiasana: | MARKET RESEARCH EVALUATION |
| Kieli: | eng |
| Tiivistelmä: | Close-ended contingent valuation surveys are used to access in hypothetical markets and recently have been applied widely to the valuation of /non-market/ environmental resources. The interviewing strategy holds considerable promise for more general market research applications. The author describe a new maximum likelihood estimation technique for use with these special data. |
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