Tekijä: | Godet, M. |
Otsikko: | Les dix commandements de la prospective pour l'entreprise = Ten commandments in devising strategies for the future. |
Lehti: | Revue Francaise de Gestion
1987 : NOV-DEC, 65-66, p. 121-127 |
Asiasana: | CORPORATE STRATEGY BUSINESS ENVIRONMENT FUTURE CORPORATE PLANNING |
Kieli: | fre |
Tiivistelmä: | The quick changes of environment disturb the companies in their anticipation and therefore they have to turn to flexible strategies which raise their capacity of adaptation. They are also advised to reflect on their perspectives to get a clear vision of the future. However, there are always risks of error. It is shown how to limit them and ten commandments are recommended which may guarantee the success of every anticipation or planning effort for the company. Nevertheless an action of anticipation will enhance reconsideration of strategy and communication. |
SCIMA