Tekijä: | Holbrook, M. B. Havlena, W. J. |
Otsikko: | Assessing the real-to-artificial generalizability of multiattribute attitude models in test of new product designs. |
Lehti: | Journal of Marketing Research
1988 : FEB, VOL. 25:1, p. 25-35 |
Asiasana: | NEW PRODUCTS PRODUCT TESTING |
Kieli: | eng |
Tiivistelmä: |
SCIMA