| Tekijä: | Baden-Fuller, C. Stopford, J. M. |
| Otsikko: | Why global manufacturing? |
| Lehti: | Multinational Business
1988 : SPRING, 1, p. 15-25 |
| Asiasana: | DOMESTIC APPLIANCES INDUSTRY EUROPE MARKET RESEARCH CORPORATE STRATEGY |
| Kieli: | eng |
| Tiivistelmä: | A review that examines the record of the major domestic appliance industry of "white goods" in Europe, intra-industry trade, the competitive structure, market and consumer preferences, costs, barriers to entry, whether global producers are more profitable than nationally focused companies and the implications of non-tariff barriers to trade. Four Tables present data on appliance producers and the washing machine market. |
SCIMA