| Tekijä: | Martinet, A. C. |
| Otsikko: | Les discours sur la strategie d'entreprise. |
| Lehti: | Revue Francaise de Gestion
1988 : JAN-FEB, 67, p. 49-60 |
| Asiasana: | CORPORATE STRATEGY MANAGEMENT HISTORY STRATEGIC MANAGEMENT |
| Kieli: | fre |
| Tiivistelmä: | Following a long study of the evolution of theories on company strategy, the different approaches in the field are presented and it is demonstrated that a conceptual and methodological framework is emerging that attempts to resolve the new strategic problems encountered by companies today. While in classic strategic approach the company is a technico-economic organism, it is, in the new approach, a factor of production and a social organization. The competitive company has the lowest costs and can better and faster learn, invest and innovate than its rivals. Strategic management strives to sustain the relation struggle-cooperation, e.g. by the new strategies of alliance. |
SCIMA