Tekijä: | Lambkin, M. |
Otsikko: | Order of entry and performance in new markets. |
Lehti: | Strategic Management Journal
1988 : SUMMER, VOL. 9, SPECIAL ISSUE, p. 127-140 |
Asiasana: | MARKETING MODELS PERFORMANCE APPRAISAL STRATEGIC PLANNING |
Kieli: | eng |
Tiivistelmä: |
SCIMA