| Tekijä: | Fulmer, W. E. Goodwin, J. |
| Otsikko: | Differentiation : begin with the consumer. |
| Lehti: | Business Horizons
1988 : SEP-OCT, VOL. 31:5, p. 55-63 |
| Asiasana: | CORPORATE STRATEGY PRODUCT DIFFERENTIATION CUSTOMERS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA
| Tekijä: | Fulmer, W. E. Goodwin, J. |
| Otsikko: | Differentiation : begin with the consumer. |
| Lehti: | Business Horizons
1988 : SEP-OCT, VOL. 31:5, p. 55-63 |
| Asiasana: | CORPORATE STRATEGY PRODUCT DIFFERENTIATION CUSTOMERS |
| Kieli: | eng |
| Tiivistelmä: |