Tekijä: | Haley, R. I. Weingarden, P. J. |
Otsikko: | Running reliable attitude segmentation studies. |
Lehti: | Journal of Advertising Research
1986 : DEC-1987 JAN, VOL. 26:6, p. 51-55 |
Asiasana: | MARKET SEGMENTATION |
Kieli: | eng |
Tiivistelmä: |
SCIMA
Tekijä: | Haley, R. I. Weingarden, P. J. |
Otsikko: | Running reliable attitude segmentation studies. |
Lehti: | Journal of Advertising Research
1986 : DEC-1987 JAN, VOL. 26:6, p. 51-55 |
Asiasana: | MARKET SEGMENTATION |
Kieli: | eng |
Tiivistelmä: |