Tekijä: | Cooper, R. G. Kleinschmidt, E. J. |
Otsikko: | Resource allocation in the new product process. |
Lehti: | Industrial Marketing Management
1988 : VOL. 17:3, p. 249-262 |
Asiasana: | NEW PRODUCTS INNOVATION INDUSTRIAL MARKETING |
Kieli: | eng |
Tiivistelmä: |
SCIMA