| Tekijä: | Garda, R. A. |
| Otsikko: | Comments on the AMA task force study. |
| Lehti: | Journal of Marketing
1988 : OCT, VOL. 52:4, p. 32-41 |
| Asiasana: | MARKETING INFORMATION MARKETING RESEARCH EFFECTIVENESS RESEARCH ASSOCIATIONS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA
| Tekijä: | Garda, R. A. |
| Otsikko: | Comments on the AMA task force study. |
| Lehti: | Journal of Marketing
1988 : OCT, VOL. 52:4, p. 32-41 |
| Asiasana: | MARKETING INFORMATION MARKETING RESEARCH EFFECTIVENESS RESEARCH ASSOCIATIONS |
| Kieli: | eng |
| Tiivistelmä: |