| Tekijä: | Berry, L. L. Lefkowith, E. F. Clark, T. |
| Otsikko: | In services, what's in a name? |
| Lehti: | Harvard Business Review
1988 : SEP-OCT, VOL. 66:5, p. 28-30 |
| Asiasana: | BRAND NAMES CORPORATE IMAGE |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA
| Tekijä: | Berry, L. L. Lefkowith, E. F. Clark, T. |
| Otsikko: | In services, what's in a name? |
| Lehti: | Harvard Business Review
1988 : SEP-OCT, VOL. 66:5, p. 28-30 |
| Asiasana: | BRAND NAMES CORPORATE IMAGE |
| Kieli: | eng |
| Tiivistelmä: |