Tekijä: | Ratchford, B. T. |
Otsikko: | Operationalizing economic models of demand for product characteristics. |
Lehti: | Journal of Consumer Research
1979 : JUN, VOL. 6:1, p. 76-85 |
Asiasana: | BRAND LOYALTY CONSUMER ECONOMICS CONSUMER GOODS ECONOMETRIC MODELS |
Kieli: | eng |
Tiivistelmä: |
SCIMA