| Tekijä: | Ratchford, B. T. |
| Otsikko: | Operationalizing economic models of demand for product characteristics. |
| Lehti: | Journal of Consumer Research
1979 : JUN, VOL. 6:1, p. 76-85 |
| Asiasana: | BRAND LOYALTY CONSUMER ECONOMICS CONSUMER GOODS ECONOMETRIC MODELS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA