| Tekijä: | Leconte, D. |
| Otsikko: | Permettre et gerer l'innovation dans le developpement des produits futurs. *RENAULT |
| Lehti: | Revue Francaise du Marketing
1988 : SEP-OCT, 119, p. 27-43 |
| Asiasana: | TECHNOLOGICAL INNOVATION PROJECT PLANNING FRANCE CONSUMER EXPECTATIONS CAR INDUSTRY |
| Kieli: | fre |
| Tiivistelmä: | A case history is described. In 1983 Renault decided to replace its R9 and R11 models. Three periods of development are dealt with: trying to find new information for improvements in style, profitability and image of the automobile; testing the proposed style among the customers with application of exposition-tests and interviews; implementation of the necessary improvements, optimization, and launching the product to the market during 1987-1988. A number of methods employed throughout the innovation process are reviewed. The results of product development are summarized and conclusions are drawn. |
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