Tekijä: | Zinkhan, G. M. Joachimstahler, E. A. Kinnear, T. C. |
Otsikko: | Individual differences and marketing decision support system usage and satisfaction. |
Lehti: | Journal of Marketing Research
1987 : MAY, VOL. 24:2, p. 208-214 |
Asiasana: | MARKETING RESEARCH DECISION MAKING |
Kieli: | eng |
Tiivistelmä: |
SCIMA