Tekijä: | Leigh, T. W. McGraw, P. F. |
Otsikko: | Mapping the procedural knowledge of industrial sales personnel : a script-theoric investigation. |
Lehti: | Journal of Marketing
1989 : MAR, VOL. 53:1, p. 16-34 |
Asiasana: | SALESMEN SALES METHODS INDUSTRIAL SELLING TRAINING |
Kieli: | eng |
Tiivistelmä: |
SCIMA