| Tekijä: | Weinberger, M. G. Spotts, H. E. |
| Otsikko: | A situational view of information content in TV advertising in the U.S. and U.K. |
| Lehti: | Journal of Marketing
1989 : MAR, VOL. 53:1, p. 89-94 |
| Asiasana: | TELEVISION ADVERTISING USA UNITED KINGDOM INFORMATION |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA