Tekijä: | Barnes, W. N. |
Otsikko: | The proposal of a marketing indicators programme. |
Lehti: | Journal of the Market Research Society
1979 : JUL, VOL. 21:3, p. 168-188 |
Asiasana: | SOCIAL INDICATORS STATISTICS INTERNATIONAL MARKETING MARKET RESEARCH MARKETING |
Kieli: | eng |
Tiivistelmä: |
SCIMA