Tekijä: | Simonson, I. Huber, J. Payne, J. |
Otsikko: | The relationship between prior brand knowledge and information acquisition order. |
Lehti: | Journal of Consumer Research
1988 : MAR, VOL. 14:4, p. 566-578 |
Asiasana: | CONSUMER CHOICE CONSUMER INFORMATION BRANDS |
Kieli: | eng |
Tiivistelmä: |
SCIMA