Tekijä: | Habib, G. M. Burnett, J. J. |
Otsikko: | An assessment of channel behaviour in an alternative structural arrangement : the international joint venture. |
Lehti: | International Marketing Review
1989 : VOL. 6:3, p. 7-21 |
Asiasana: | JOINT BUSINESS VENTURES DISTRIBUTION CHANNELS GOALS CONFLICT |
Kieli: | eng |
Tiivistelmä: |
SCIMA