Tekijä: | Sanderson, R. H. Brodie, R. J. Woodside, A. G. |
Otsikko: | Measuring channel sensitivities to new industrial service designs: managerial implications. |
Lehti: | European Journal of Marketing
1989 : VOL. 23:4, p. 50-59 |
Asiasana: | MARKETING CHANNELS CONSUMER ATTITUDES CONSUMER SATISFACTION MARKETING MANAGEMENT |
Kieli: | eng |
Tiivistelmä: |
SCIMA